![]() How else do you use keywords and other SEO strategies to raise website rank while spinning a good yarn? How else do you educate people about using your product without sounding like the folks in IT? They’re helping people find your website, showing and telling them stories about experiencing the brand, and holding their attention for a while.Ī good content writer must also be a strategic thinker. They’re simply doing it in a less overt way. This doesn’t mean content writers aren’t producing sales for your brand. The content writer is the tightrope walker whose task is to entertain and delight you. The copywriter is the carnival barker, asking you to step right up and buy a ticket to see the tightrope walker. In simplest terms, copywriters persuade people to buy things, while content writers engage and educate them. To understand this requirement, you first need to understand the difference between a copywriter and a content writer. Beware the signs of commitment issues and avoid those writers. Once you both agree to terms, team players stick to them.Ĭreating high-quality content takes time, and anyone you hire to tackle yours should give it the time and energy your brand deserves. ![]() Discussions about compensation should occur prior to the hire, not a month later. You don’t want to have to reschedule a product launch after the announcement has been made just because your website content isn’t ready to roll.Īny writer you hire should also be committed to your budget. ![]() They understand that a missed deadline can push an entire marketing plan off track. If they aren’t, they might have misjudged their availability.ĭeadlines should always be open to discussion, but good content writers will meet the ones agreed to. A proficient content writer will be a quick study. It’s vital that you, too, commit the time and resources necessary to flatten the learning curve. Your writer will shape the voice of your brand in concert with the rest of the company. They will need to learn about the brand, existing marketing strategies, customer demographics, and company goals. Then make sure the person you hire can commit the hours necessary.Īs with any new hire, there will be a learning curve when a writer begins creating content for your brand. It’s important that you fully assess the amount of time you will want from them. The best content writers are extremely busy. Just remember that the pudding isn’t found on the paper of their résumé but in their words on the screen. When searching for the right content writer for your website, the proof is in the pudding. Checking with their editors will both verify that they wrote it and expose potential client conflicts with your brand. Many produce thousands of words a day for a variety of clients without attribution. Recognize that it can be difficult for a content writer to provide proof of authorship.
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